Marketing Major, B.B.A. (Integrated Marketing Communications Concentration)

College of Business and Technology

Department of Management and Marketing

Management and Marketing Program Information

Box 70625 Phone: (423) 439-4422
225 Sam Wilson Hall
Web address: business.etsu.edu/mgmtmkt

The Department of Management and Marketing includes a management program and a marketing program. The management program offers study leading to the bachelor of business administration degree with a major in management. Management majors must select one of four concentrations: general management, human resources management, legal studies or logistics/supply chain management. The marketing program offers study leading to the bachelor of business administration degree with a major in marketing. Marketing majors must select one of three concentrations: integrated marketing communications. marketing management, or merchandising. Programs are designed to equip students with conceptual foundations and practical skills necessary for entry-level positions in both private and public-sector organizations.

General Program Information

To earn a degree from ETSU, there are specific course requirements put forth by ETSU, by the Tennessee Board of Regents (TBR), by each college, and by each department. All students must meet the degree requirements at each of these levels. Please follow the format below:

University-level Degree and Graduation Requirements

• Degree and Graduation Requirements 
• Completion of a minimum of 120 credit hours is required.
• CSCI 1100  or the proficiency exam
• Proficiency Intensive Course Requirements
• Senior Exit Exam
• Additional Requirements for Transfer Students
• Second Bachelor Degrees
• Double Majors/Double Degrees

Total Credit Hours for Degree: 120

TBR General Education Requirements: 41 Credit Hours

Below you will see the categories and courses specified under TBR General Education Requirements. Note that certain courses are required for this degree, specific to this major. Thus, these courses will satisfy both a TBR General Education requirement AND a requirement of this major. (Other majors may require different General Education courses.) Where specific courses are required for this major, we only list those courses under the category. If there are no specific major requirements for a category, all course options appear.

Communication

9 credits, consisting of 6 credits of written composition and 3 credits of oral communication.

Written Composition

Complete both of the following: 

• ENGL 1010 - Critical Reading and Expository Writing (3 credits)
• ENGL 1020 - Critical Thinking and Argumentation (3 credits)

• Students required to complete learning support in writing must enroll in both ENGL 1011  and in ENGL 1010 . Additional information may be found on the University Advisement Center website www.etsu.edu/uac/learningsupport. Students must earn a grade of “C” or better in ENGL 1010  and ENGL 1020 .

Oral Communication

Complete one of the following:

• SPCH 1300 - Introduction to Communication Studies (3 credits)
• SPCH 2300 - Public Speaking (3 credits)
• SPCH 2320 - Argumentation and Debate (3 credits)

• When one of the oral communication courses listed above is completed to meet the general education core requirement, that course will not count toward ETSU’s oral communication-intensive requirement. (See “Other Graduation Requirements.”) Any additional course from this list that is completed will count toward the oral communication-intensive requirement.

Humanities and Fine Arts

9 credits, consisting of 3 credits of literature, 3 credits of fine arts, and 3 credits of humanities electives.

Literature

Complete one of the following: 

• ENGL 2030 - Literary Heritage (3 credits)
• ENGL 2110 - American Literature I (3 credits)
• ENGL 2120 - American Literature II (3 credits)
• ENGL 2210 - British Literature I (3 credits)
• ENGL 2220 - British Literature II (3 credits)
• ENGL 2330 - World Literature (3 credits)
• ENGL 2430 - European Literature (3 credits)

Fine Arts

Complete one of the following:

• ARTH 2010 - Art History Survey I (3 credits)
• ARTH 2020 - Art History Survey II (3 credits)
• DANC 3500 - Dance as a Human Experience (3 credits)
• HUMT 2310 - Arts and Ideas I (3 credits)
• HUMT 2320 - Arts and Ideas II (3 credits)
• MUSC 1030 - Introduction to Music (3 credits)
• MUSC 1035 - History of Jazz (3 credits)
• THEA 1030 - Introduction to the Theatre (3 credits)

Humanities Electives

Complete one of the following:

• ENGL 3150 - Literature, Ethics, and Values (3 credits)
• ENGL 3280 - Mythology (3 credits)
• ENTC 3020 - Technology and Society (3 credits)
• HIST 1110 - World History and Civilization to 1500 (3 credits)
• HIST 1120 - World History and Civilizations Since 1500 (3 credits)
• PHIL 1030 - Introduction to Philosophy (3 credits)
• PHIL 2020 - Introduction to Ethics (3 credits)
• PHIL 2040 - Philosophy as Conversation (3 credits)
• PHIL 2640 - Science and the Modern World (3 credits)
• RELI 2210 - Introduction to the Study of World Religions (3 credits)

Social and Behavioral Sciences

Complete both of the following:

• ECON 2210 - Principles of Macroeconomics (3 credits)
• ECON 2220 - Principles of Microeconomics (3 credits)

History

6 credits, consisting of both of the following:

• HIST 2010 - The United States to 1877 (3 credits)
• HIST 2020 - The United States since 1877 (3 credits)

• Note:  HIST 2030 History of Tennessee  (3 credits) may be substituted for 3 credits of United States History.

Natural Sciences

8 credits, consisting of two of the following (some require labs which are listed directly after the lecture):

(Note: Students pursuing a Bachelor of Science in the College of Arts and Sciences must select 8 credit hours in a SINGLE laboratory science. Please see listing in College of Arts and Sciences B.S. Degree Requirements for options.)

• ASTR 1010 - Astronomy I (4 credits)
• ASTR 1020 - Astronomy II (4 credits)
• ASTR 1035 - Life in the Universe (4 credits)
• BIOL 1110 - Biology for Science Majors Lecture I (4 credits)
• BIOL 1111 - Biology for Science Majors Laboratory I (0 credit)
• BIOL 1120 - Biology for Science Majors Lecture II (4 credits)
• BIOL 1121 - Biology for Science Majors Laboratory II (0 credit)
• BIOL 1130 - Biology for Science Majors Lecture III (4 credits)
• CHEM 1110 - General Chemistry Lecture I (4 credits)
• CHEM 1111 - General Chemistry Laboratory I (0 credit)
• CHEM 1120 - General Chemistry Lecture II (4 credits)
• CHEM 1121 - General Chemistry Laboratory II (0 credit)
• GEOG 1110 - Earth Science: Weather and Climate (4 credits)
• GEOG 1120 - Earth Science: Landforms and Processes (4 credits)
• GEOL 1040 - Exploring Geology Lecture (3 credits)
• GEOL 1041 - Exploring Geology Laboratory (1 credit)
• GEOL 1050 - Historical Geology (3 credits)
• GEOL 1051 - Historical Geology Laboratory (1 credit)
• HSCI 2010 - Anatomy and Physiology I (4 credits)
• HSCI 2011 - Anatomy and Physiology Laboratory I (0 credit)
• HSCI 2020 - Anatomy and Physiology II (4 credits)
• HSCI 2021 - Anatomy and Physiology Laboratory II (0 credit)
• PHYS 2010 - General Physics I-Noncalculus (3 credits)
• PHYS 2011 - General Physics Laboratory I-Noncalculus (1 credit)
• PHYS 2020 - General Physics II-Noncalculus (3 credits)
• PHYS 2021 - General Physics Laboratory II-Noncalculus (1 credit)
• PHYS 2110 - Technical Physics I-Calculus Based (5 credits)
• PHYS 2120 - Technical Physics II-Calculus Based (5 credits)

• Open to non-science majors only:

• BIOL 1010 - Biology for Non-majors I (4 credits)
• BIOL 1011 - Biology for Non-majors Laboratory (0 credit)
• BIOL 1020 - Biology for Non-majors II (4 credits)
• BIOL 1021 - Biology for Non-majors Laboratory II (0 credit)
• BIOL 1310 - Concepts in Biology (4 credits)
• BIOL 1311 - Concepts in Biology Laboratory (0 credit)
• CHEM 1000 - Chemistry and Well-Being (4 credits)
• CHEM 1030 - Introduction to Chemistry Survey (4 credits)
• PHYS 1030 - Introduction to Physics Survey (4 credits)

Mathematics

Students eligible to enroll in this math course must do so during their first calendar year of enrollment or prior to accumulating 33 semester credits at ETSU.

• MATH 1530 - Probability and Statistics – Noncalculus (3 credits)

Integrated Marketing Communications Concentration

B.B.A. Core Requirements: 36 Credit Hours

• ACCT 2010 - Principles of Accounting I (3 credits)
• ACCT 2020 - Principles of Accounting II (3 credits)
• ECON 2070 - Quantitative Methods for Business I (3 credits)
• ECON 2080 - Quantitative Methods for Business II (3 credits)
• MGMT 3000 - Organizational Behavior and Management (3 credits)
• MGMT 3050 - Decision Science (3 credits)
• MGMT 3310 - Legal Environment of Business (3 credits)
• MKTG 3200 - Principles of Marketing (3 credits)
• FNCE 3220 - Business Finance (3 credits)
• MGMT 3100 - Production/Operations Management (3 credits)
• MGMT 3220 - Management Information Systems (3 credits)
• MGMT 4910 - Policy and Strategy Formulation (3 credits)

Integrated Marketing Communications: 24 Credit Hours

Minor: no minor required

Electives: 19 Credit Hours

Additional Information:

Click here to view the B.B.A. Majors Suggested Course Sequence 

Business Intensive Courses

At the present time the following business courses have been designated as intensive courses to meet university general education requirements. Writing-Intensive (WI) courses are ACCT 3000  and ACCT 4610 ; ECON 4447  and ECON 4610 ; FNCE 4447 , FNCE 4520 , FNCE 4560 , FNCE 4597 , FNCE 4617  and FNCE 4620 ; MGMT 3300 , MGMT 3320 , MGMT 4657 , and MGMT 4910 ; MKTG 3750  and MKTG 4910 . Oral Communication-Intensive (OCI) courses are ACCT 3000 ; ECON 3700 ;  ECON 4337 ; FNCE 4617  and FNCE 4620 ; MGMT 3200 , MGMT 4020 , MGMT 4030 , and MGMT 4460 ; MKTG 3740 . Using Information Technology (UIT) courses are ACCT 4310 ; ECON 2080 ; and MGMT 3220 . An updated listing of intensive courses and requirements is available in the College of Business and Technology, Office of Undergraduate Studies, Sam Wilson Hall or call (423) 439-5275.