Public Relations Minor

College of Arts and Sciences

Department of Communication

Public Relations Program Information

P.O. Box 70667
Johnson City, TN 37614

Phone: 423-439-7676
Fax: 423-439-7540

email: communicationdept@etsu.edu

The ETSU Advertising/Public Relations minor in Mass Communication provides students a dynamic education in strategic communication by converging public relations and advertising into a cutting-edge program that delivers hands-on experiences, professional networking, internships, and national competitions ultimately leading to global career opportunities. This minor complements many majors including those studying business, healthcare, art and design, sports management, international relations, and digital media as well as disciplines in the liberal arts and social sciences. Coursework includes instruction in writing and design for print, broadcast, online and social media; audience research; media planning; and campaign management. Through experiences with real-world clients, students gain the skills and knowledge they need for success in this growing profession.

Public Relations Minor: 18 credit hours

• Pending TBR approval.

• ADVR 2070 - Advertising Graphics (3 credits)
• ADVR 3100 - Survey of Promotion (3 credits)
• ADVR 3250 - Advertising Copy and Layout (3 credits)
• ADVR 3270 - Audience Research (3 credits)
• PUBR 2770 - Writing for Public Relations (3 credits)
• PUBR 3770 - Public Relations Publications (3 credits)