Aug 05, 2020  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

MKTG 4710 - International Marketing

(3 credits)
Prerequisites: MKTG 3200  and MKTG 3202 .

Social, cultural, political, and economic variables are considered in studying marketing operations in foreign environments. Special attention is given to adaptation of the marketing mix and entry strategies.
When Offered: (spring)

View the Summer 2020 Schedule of Classes

View the Fall 2020 Schedule of Classes

Add to Catalog (opens a new window)