ADVR 3750 - Advertising Campaign Management

(3 credits)

Prerequisites: ADVR 3100.

Provides instruction in planning and implementing the complete advertising campaign. This course emphasizes managerial practices of setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies.

Notes: Students cannot receive credit for both ADVR 3750 and MKTG 3750.

Cross-Listed With: MKTG 3750.