MKTG 3750 - Advertising Campaign Management

(3 credits)

Prerequisites: C or better in MKTG 3200 and C or better in MKTG 3202, or permission of instructor.

Stresses the managerial aspects of advertising practice: setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies. Controversial issues dealing with social and economic aspects of advertising and regulation of advertising are discussed.

Notes: Students cannot receive credit for both ADVR 3750 and MKTG 3750.

Cross-Listed With: ADVR 3750.

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