Advertising/Public Relations Concentration Information
Box 70669
Phone: (423) 439-7676
Web address: http://www.etsu.edu/mcom
The ETSU Advertising/Public Relations emphasis in Mass Communication provides students a dynamic education in strategic communication by converging public relations and advertising into a cutting-edge program that delivers hands-on experiences, professional networking, internships, and national competitions ultimately leading to global career opportunities. Students are prepared for work in advertising agencies, public relations firms or advertising/public relations departments in companies, corporations, non-profits/non-government organizations, and government agencies. Coursework includes instruction in writing and design for print, broadcast, online and social media; audience research; media planning; and campaign management. Through experiences with real-world clients, students gain the skills and knowledge they need for success in this growing profession. Study abroad opportunities in Europe, Asia, and the Middle East are led by our faculty.
To complete the B.A. in Mass Communication with a concentration in Advertising/Public Relations, a student must complete a total of 120 credit hours of course work. In addition to the University’s General Education requirements and the B.A. degree requirements, students must complete 39 hours in Advertising/Public Relations courses.At least 72 hours of a student’s degree must be completed in non-mass communication courses (i.e., courses that do not begin with MCOM, ADVR, JOUR, PUBR or RTVF). Students must also complete a minor in a department of their choosing. A 2.0 grade point average must be obtained in the major, the minor, overall, and in all courses taken at ETSU in order to graduate. Prior to graduation, students must also complete a major field test in addition to the standard University exit examination.
Advising
Students with 0-59 earned credit hours:
Contact the Center for Advisement and Student Excellence (CASE) to schedule an appointment with your advisor. Visit the CASE website (http://www.etsu.edu/cas/case/) or call (423) 439-5602.
Students with 60 or more earned credit hours:
Contact Dr. Susan Waters [watersse@etsu.edu; (423) 439-7912] for advising.
Transfer Students
Transfer students majoring in advertising/public relations should contact the chair of the department for advising as soon as possible. This will ensure that the student’s previous work will be coordinated efficiently with ETSU requirements.
Transfer students may transfer up to 12 hours from other institutions toward the completion of the B.A. in Advertising/Public Relations. This means that at least 27 credits in the Advertising/Public Relations concentration must be completed at ETSU.
For general information about the department or courses, contact Dr. Stephen Marshall, Chair [marshals@etsu.edu; (423) 439-7575].
TBR General Education Requirements: 41 - 42 Credit Hours
Listed below are the categories and courses specified under TBR General Education Requirements. Note that certain courses are required for this degree, specific to this major. Thus, these courses will satisfy both a TBR General Education requirement AND a requirement of this major. (Other majors may require different General Education courses.) Where specific courses are required for this major, only those courses are listed under the category. If there are no specific major requirements for a category, all course options appear.
Graduation Requirements
Graduation in this major/concentration requires a minimum of 120 credits, including General Education requirements, CSCI 1100 , college degree requirements, major requirements, and minor requirements.
Passing the CSCI 1100 proficiency test produces no credit, but satisfies the graduation requirement (see http://www.etsu.edu/cbat/computing/uit/). If the total credits from these areas are less than 120 credits, students may use free electives to complete the requirement.
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