Sep 27, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Course Descriptions


 

Management

  
  
  • MGMT 4030 - Current Management Issues

    (3 credits)
    Prerequisites: Junior standing and MGMT 3000.

    A course designed to teach students in specific up-to-date issues tailored to their specific degree requirements. Areas such as total quality management, continuous improvement, team building, quick response, efficient customer response, enterprise resource planning, and business process re-engineering are developed through lectures and case studies to show the student realworld application.
    When Offered: (fall, spring)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MGMT 4317 - Materials Management

    (3 credits)
    Prerequisites: MGMT 3100 .

    Design of information, forecasting, planning, and control systems for allocating resources and scheduling activities. Topics include operations information systems, forecasting, aggregate output planning, inventory control, materials requirements planning, and shop scheduling.
    When Offered: (spring)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MGMT 4330 - Data Management

    (3 credits)
    Prerequisites: MGMT 3220 .

    A survey of database management systems and data communication systems with focus on the managerial aspects of treating data as a resource. Introduction to file organization techniques, data structures, data manipulation languages, query languages, the relational database model, data communication concepts, networks, and management of distributed information systems.
    When Offered: (summer)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  
  • MGMT 4357 - CIM Applications

    (3 credits)
    Prerequisites: Junior standing.

    An interdisciplinary course concerned with the concepts of business, computers, and manufacturing designed to explore the integration of these dynamic disciplines in the development of the Computer- Integrated Enterprise Field trips, and demonstrations will be used to support the lectures.
    When Offered: (fall, spring)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MGMT 4420 - Law of Business Organizations

    (3 credits)
    Prerequisites: MGMT 3310 .

    A study of the laws governing sole proprietorships, partnerships, corporations, limited liability companies, and other types of business organizations. The legal duties and powers of officers, partners, board of directors, member-managed boards, member employees, and shareholders are examined, as well as legal liability for business actions under civil and criminal law, including the federal criminal sentencing guidelines for organizations and methods to reduce civil and criminal liability.


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MGMT 4440 - Governmental Regulation of Business

    (3 credits)
    Prerequisites: MGMT 3310 .

    An examination of the functions of federal administrative agencies as defined by statutes, the Administrative Procedures Act, and judicial decisions, and their impact on the decision-making process in business. Topics include rule-making, investigatory procedures, enforcement, adjudication, due process, judicial review, and disclosure of information. Methods and practices businesses may use to successfully deal with proposed and current regulatory rules and decisions are emphasized.
    When Offered: (fall)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MGMT 4450 - International Business Law

    (3 credits)
    Prerequisites: MGMT 3310 .

    An examination of the legal aspects involved in developing and conducting international business transactions. The course emphasizes private law and its impact on the managerial decision-making process. Topics include the international aspects of commercial trade, governmental regulation, and dispute settlement.


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MGMT 4460 - Organizational Leadership

    (3 credits)
    The study of leadership in modern organizations from an administrative perspective. Students research and apply leadership theories and concepts through individual and team assignments. Topics include trait, behavior, and contingency theories of leadership, leadership in organizational development, ethical leadership, leadership and diversity, social and emotional intelligence, and followership.


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MGMT 4510 - Human Resources Management

    (3 credits)
    Prerequisites: MGMT 3000 .

    A survey of the principles and policies concerning the personnel function of a business, its structure, job analysis, forecasting, recruiting, selecting, training, and evaluation. Special emphasis will be given to affirmative action programs, equal employment opportunity directives, legal decisions, and the practice of industrial relations in the field of American business enterprise today.
    When Offered: (fall, spring, summer)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  
  
  • MGMT 4560 - Planning and Staffing

    (3 credits)
    Prerequisites: MGMT 3000 .

    An in-depth review of the concepts and techniques of planning and staffing used by organizations to ensure adequate recruitment and selection of skilled employees. Topics to be covered include staffing models, economic and labor market conditions, the impact of units in hiring, legal factors in recruiting and selection, strategic planning, job analysis, forecasting labor supply and demand, measurement issues, external and internal recruitment and selection, and staffing system management.
    When Offered: (fall)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MGMT 4570 - Training and Development

    (3 credits)
    Prerequisites: MGMT 4510  or permission of instructor.

    An introduction to the concepts and techniques of training and development. The organization of the sources and methods used to determine training and development needs, to implement programs, and to evaluate the success of these programs.
    When Offered: (spring)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MGMT 4587 - HRM Certification

    (3 credits)
    Prerequisites: MGMT 4510  or the permission of instructor.

    A review of the content domain of human resource management topics as defined by the Society for Human Resource Management. Students will prepare for the Society of Human Resource Management’s Human Resource Certification Institution Examination. Major content areas include professionalism and ethics, management practices, selection and placement, training and development, compensation and benefits, employee and labor relations, and health, safety and security. Practice exams are a major focus.
    When Offered: (spring)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  
  
  • MGMT 4657 - Strategic Environmental Management in Business

    (3 credits)
    Prerequisites: MGMT 3000  or permission of instructor.

    This course prepares managers in business organizations to make successful business decisions which are compatible with a sustainable ecosystem. It provides the knowledge, values, and frameworks necessary to implement sustainable growth strategies in business organizations.
    When Offered: (spring)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MGMT 4800 - Corporate Etiquette

    (3 credits)
    Develops a confidence and competitive edge which increase career success. Topics studied include introductions, conversation skills, social skills, networking, business attire, dining in corporate America, resume writing, interviewing, international business, and more. Skills developed assist graduates in obtaining a job, advancing to a higher career position, and making career changes.
    When Offered: (fall, spring, summer)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MGMT 4900 - Independent Study in Management

    (1-3 credits)
    A course designed for advanced students who, under the direction of a management faculty member, wish to engage in independent research or an intensive study of subjects not covered in other available courses. Prior departmental and college approval is needed.
    When Offered: (spring)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MGMT 4905 - Management Internship

    (3 credits)
    Prerequisites: Completion of, at least, six credit hours at the upper-division level in the student’s major, junior or senior standing and a 2.7 GPA or above.

    Students are selected through a competitive process for assignments in approved business or public-sector organizations as interns under the supervision of the internship coordinator and field placement supervisors. Students may not earn more than three semester credits for this course which can be used as a free elective or an elective within a business major, with prior approval by the chair.
    When Offered: (spring, summer)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MGMT 4910 - Strategic Management

    (3 credits)
    Prerequisites: Declared business major and last-semester senior standing.

    The course focuses on the role of top management in developing strategies and processes that attempt to co-align the firm with its changing environment, maintaining legitimacy with diverse stakeholder groups, provide clear direction, and ensure long-term success and survival of the firm.
    When Offered: (fall, spring, summer)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  

Marketing

  
  
  • MKTG 3200 - Principles of Marketing

    (3 credits)
    Prerequisites: Junior standing.

    An introductory course designed to develop in students an understanding of basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law.
    When Offered: (fall, spring, summer)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  
  
  
  
  
  
  
  
  
  • MKTG 3750 - Advertising Campaign Management

    (3 credits)
    Prerequisites: MKTG 3200  and MKTG 3202 , or permission of instructor.

    Stresses the managerial aspects of advertising practice: setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies. Controversial issues dealing with social and economic aspects of advertising and regulation of advertising are discussed.
    When Offered: (fall, spring, summer)
    NOTE: Students cannot receive credit for both ADVR 3750  and MKTG 3750
    Cross-listed with ADVR 3750 


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  
  • MKTG 4018 - Senior Honors Seminar

    (1-6 credits)
    Prerequisites: ECON 3088  and admission to the College of Business and Technology Honors Program.

    A seminar for College of Business and Technology honors students who are working on senior honors theses or other approved projects. Upon successful completion of the course, students will have demonstrated the ability to complete the research process by creating a written product suitable for submission to the College of Business and Technology faculty.
    When Offered: (fall, spring)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MKTG 4217 - Health Care Marketing

    (3 credits)
    Prerequisites: MKTG 3200  or permission of instructor.

    This course is intended to give students a basic theoretical and practical knowledge of marketing as applied to the health care industry. Emphasis will be placed on the emergence of marketing’s importance in the health care industry, developing marketing information systems, and making marketing decisions in a health care context.
    When Offered: (fall, spring)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  
  • MKTG 4221 - Apparel Merchandising Study Tour

    (1-3 credits)
    Prerequisites: MKTG 4220 , junior standing and permission of instructor.

    The Apparel Merchandising Study Tour will acquaint students with major apparel market centers, providing exposure to design, manufacturing, and retail organizations of historic importance or current prominence. Interaction with professionals will be provided with a lecture series and a trip to selected United States or European market centers.
    When Offered: (summer)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MKTG 4240 - Visual Merchandising

    (3 credits)
    Prerequisites:  MKTG 4220  and permission of the instructor.

    An overview of the visual design process as it is applied to the merchandising of apparel and home furnishing products. Emphasis centers on the development of skills needed to plan, implement, and evaluate effective merchandise presentations in varied retail settings.
    When Offered: (spring)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  
  
  
  
  
  • MKTG 4900 - Independent Study in Marketing

    (1-3 credits)
    A course designed for advanced students who, under the direction of a marketing faculty member, wish to engage in independent research or an intensive study of subjects not covered in other available courses. Prior departmental and college approval is needed.


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MKTG 4905 - Marketing Internship

    (3 credits)
    Prerequisites: Completion of, at least, six credit hours at the upper-division level in the student’s major, junior or senior standing, and a 2.7 GPA or above.

    Students are selected through a competitive process for assignments in approved business or public-sector organizations as interns under the supervision of the internship coordinator and field placement supervisors. Students may not earn more than three semester credits for this course which can be used as a free elective or an elective within a business major with prior approval by the chair.
    When Offered: (spring, summer)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MKTG 4910 - Marketing Management

    (3 credits)
    Prerequisites: Declared Business major and senior standing.

    The capstone course in marketing emphasizes an analytical approach to solving representative marketing problems. The student will develop an appreciation of the complexity of modern marketing and facility in analytical thought.
    When Offered: (fall, spring, summer)


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes



Mass Communication

  
  
  
  
  
  • MCOM 3070 - Mass Media and Society

    (3 credits)
    The nature and functions of mass communications, including an appraisal of the performance of mass media in society. Study of mass media problems, audiences and effects, and consideration of different theories and systems of media dissemination of news, opinion, and information.


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  
  
  
  
  
  
  

Mathematics

  
  • MATH 1410 - Number Concepts and Algebraic Structure

    (3 credits)
    Prerequisites: Two years of high school algebra and one year of high school geometry or the equivalent.

    This course will (1) investigate the role of numbers as a logical and predictable system for expressing and relating quantities and (2) explore a variety of functional relationships which arise from diverse problem situations.


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  • MATH 1420 - Logic, Problem Solving and Geometry

    (3 credits)
    Prerequisites: MATH 1410  or permission of instructor.

    Logic and problem solving will be used to discover geometric concepts. Examples from theorems of great mathematicians of the past will be studied. Students will be expected to understand and construct logical arguments. Use of technology to explore geometric relationships will be an integral part of the course.


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  
  
  
  • MATH 1840 - Analytic Geometry and Differential Calculus

    (3 credits)
    Prerequisites: MATH 1720  or two years of high school algebra and high school trigonometry.

    A course in differential calculus with technical applications. Analytic geometry, quadratic equations, and additional topics in trigonometry as foundation to the calculus, limits, the derivative, and applications.


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  
  
  
  
  • MATH 2050 - Foundations of Probability and Statistics – Calculus Based

    (3 credits)
    Prerequisites: MATH 1910 .

    A calculus-based introduction to probability and statistical inference. Basic probability concepts, mathematical expectation, discrete and continuous probability distributions, sampling distributions, one and two-sample estimation, and hypothesis testing techniques will be developed and used; linear regression and correlation.


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  
  
  
  • MATH 2390 - Introduction to Research in Quantitative Biology

    (3 credits)
    Prerequisites: Permission of the instructor.

    Students rotate between a Biological Sciences lab and the Mathematics Department. Students learn math needed to support research in biology. One rotation per semester, consisting of one research experience in each department. The course may be repeated once.


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  
  
  
  
  
  
  
  
  • MATH 4010 - Undergraduate Research

    (3 credits)
    Prerequisites: Completion of at least 35 credit hours in mathematics and by permit only.

    This oral and writing intensive course serves as the culmination of the mathematics curriculum. It is designed for students who are within three semesters of graduation. Students will work on projects under the supervision of faculty members of the Department of Mathematics and Statistics. Prior to enrollment each student must locate a potential supervisor to discuss tentative projects and required background. Honors students should take MATH 4018  instead.


    View the Fall 2024 Schedule of Classes

    View the Spring 2025 Schedule of Classes


  
  
  
  
  
  
  
  
  
  
  
  
  
 

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