ADVR 3750 - Advertising Campaign Management

(3 credits)

Prerequisites: ADVR 3100. Instruction in planning and implementing the complete advertising campaign. Stresses managerial practices of setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies. NOTE: Students cannot receive credit for both ADVR 3750 and MKTG 3750. * Cross-listed with MKTG 3750