MKTG 3750 - Advertising Campaign Management

(3 credits)

Prerequisites: MKTG 3200 and MKTG 3202, or permission of instructor. Stresses the managerial aspects of advertising practice: setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies. Controversial issues dealing with social and economic aspects of advertising and regulation of advertising are discussed. (fall, spring, summer) NOTE: Students cannot receive credit for both ADVR 3750 and MKTG 3750 Cross-listed with ADVR 3750

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