Nov 21, 2024  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 5010 - Essentials of Marketing

(3 credits)
A survey course of contemporary marketing theory and practice. Basic elements of marketing strategy are examined with consideration of the constraints imposed by the marketing environment and consumer behavior.


View the Fall 2024 Schedule of Classes

View the Spring 2025 Schedule of Classes



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