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Oct 06, 2024
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2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing Major, B.B.A. (Marketing Management Concentration)
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General Program Information
ETSU Academic Proficiency Requirements
Writing: Students must complete a minimum of four writing-intensive courses. At least two of these courses must be in the major field of study. At least two of the four courses must be at the 3000-4000 level.
Oral Communication: Students must complete a minimum of two oral communication-intensive courses. At least one of these courses must be in the major field of study.
Using Information Technology: Students must pass the information technology proficiency exam or successfully complete CSCI 1100 - Using Information Technology during their first calendar year or prior to accumulating 33 semester credits at ETSU. In addition, students must complete at least one using information technology-intensive course in the major field of study.
Transfer students may be subject to reduced number of intensives.
See ETSU Academic Proficiency Requirements for details. TBR General Education Requirements: 41 Credit Hours
B.B.A. Core Requirements: 36-39 Credit Hours
Marketing Management: 24 Credit Hours
Select one course from: 3 Credit Hours
Select one course from: 3 Credit Hours
Note:
* These electives must be approved by the Chair of the Department of Management and Marketing prior to enrollment. Electives: 13-16 Credit Hours
Business Intensive Courses
At the present time the following business courses have been designated as intensive courses to meet university general education requirements. Writing-Intensive (WI) courses are ACCT 3000 and ACCT 4610 ; ECON 4447 and ECON 4610 ; FNCE 4447 , FNCE 4520 , FNCE 4560 , FNCE 4597 , FNCE 4617 and FNCE 4620 ; MGMT 3300 , MGMT 3320 , MGMT 4657 , and MGMT 4910 ; MKTG 3750 and MKTG 4910 . Oral Communication-Intensive (OCI) courses are ACCT 3000 ; ECON 3700 ; FNCE 4617 and FNCE 4620 ; MGMT 3200 , MGMT 4020 , MGMT 4030 , and MGMT 4460 ; MKTG 3740 . Using Information Technology (UIT) courses are ACCT 4310 ; ECON 2080 ; and MGMT 3220 . An updated listing of intensive courses and requirements is available in the College of Business and Technology, Office of Undergraduate Studies, Sam Wilson Hall or call (423) 439-5275. |
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