May 19, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Suggested Four-Year Program of Study: MKTG-BBA (IMCO)


Marketing Major, B.B.A. (Integrated Marketing Communications Concentration)

FRESHMAN YEAR (27-30 credits)
Fall Semester Credits Spring Semester Credits
ENGL 1010 - Critical Reading and Expository Writing   3 ENGL 1020 - Critical Thinking and Argumentation   3
MATH 1530 - Probability and Statistics - Noncalculus   3 HIST 2020 - The United States since 1877   3
HIST 2010 - The United States to 1877   3 Oral Communications Course 3
CSCI 1100 - Using Information Technology  or Proficiency Exam* 0-3 ECON 2210 - Principles of Macroeconomics   3
BADM 1130 - Introduction to Business   3 Humanities or Fine Arts Course 3
Fall Total 12-15 Spring Total 15

 

SOPHOMORE YEAR (32 credits)
Fall Semester Credits Spring Semester Credits
ACCT 2010 - Principles of Accounting I   3 ACCT 2020 - Principles of Accounting II   3
ECON 2070 - Quantitative Methods for Business I   3 ECON 2080 - Quantitative Methods for Business II   3
Natural Science Course 4 ECON 2220 - Principles of Microeconomics   3
Literature Course 3 Natural Science Course 4
Humanities or Fine Arts Course 3 Elective Course 3
Fall Total 16 Spring Total 16

 

JUNIOR YEAR (30 credits)
Fall Semester Credits Spring Semester Credits
MGMT 3000 - Organizational Behavior and Management   3 MKTG 3202 - Consumer Behavior   3
MKTG 3200 - Principles of Marketing   3 MKTG 3740 - Sales Force Management   3
MGMT 3310 - Legal Environment of Business   3 CSCI 3700 - Enabling Business with Information Systems   3
FNCE 3220 - Business Finance   3 MGMT 3050 - Decision Science   3
Elective 3 Elective 3
Fall Total 15 Spring Total 15

 

SENIOR YEAR (28 credits)
Fall Semester Credits Spring Semester Credits
MKTG 3250 - Marketing Communications   3 MGMT 4910 - Strategic Management   3
MKTG 3750 - Advertising Campaign Management   3 MKTG 4910 - Marketing Management   3
Select 1 MKTG Major Elective 3 Select 1 MKTG Major Elective 3
MGMT 3100 - Production/Operations Management   3 MKTG 4617 - Marketing Research and Analytics   3
Elective 3 Elective 1
Fall Total 15 Spring Total 13

TOTAL = 120

Note:


Proficiency exam may be taken for 0 credit in lieu of CSCI 1100 . Must be completed to meet Graduation requirements. Those students who complete the proficiency exam and are short credits towards their total degree requirements may be required to take additional electives.