May 17, 2024

2024-2025 Undergraduate Catalog

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2024-2025 Undergraduate Catalog

Suggested Four-Year Program of Study: MKTG-BBA (FMKM)

Marketing Major, B.B.A. (Fashion Marketing & Merchandising Concentration)

FRESHMAN YEAR (27-30 credits)
Fall Semester	Credits	Spring Semester	Credits
ENGL 1010 - Foundations in Writing	3	ENGL 1020 - Written Communication & Critical Thinking	3
MATH 1530 - Probability and Statistics - Noncalculus	3	HIST 2020 - The United States since 1877 or Compass Core Class	3
HIST 2010 - The United States to 1877 or Compass Core Class	3	Oral Communication Course	3
CSCI 1100 - Using Information Technology or Proficiency Exam*	0-3	ECON 2210 - Principles of Macroeconomics	3
BADM 1130 - Introduction to Business	3	Compass Core Class	3
Fall Total	12-15	Spring Total	15

SOPHOMORE YEAR (30-32 credits)
Fall Semester	Credits	Spring Semester	Credits
ACCT 2010 - Principles of Accounting I	3	ACCT 2020 - Principles of Accounting II	3
ECON 2070 - Quantitative Methods for Business I	3	ECON 2080 - Quantitative Methods for Business II	3
Natural Science Course	4	ECON 2220 - Principles of Microeconomics	3
Compass Core Class	3	Compass Core Class	4
Compass Core Class	3	Elective Course	1-3
Fall Total	16	Spring Total	14-16

JUNIOR YEAR (30 credits)
Fall Semester	Credits	Spring Semester	Credits
MGMT 3000 - Organizational Behavior and Management	3	MKTG 3100 - Perspectives on Dress, Culture, & Society	3
MKTG 3200 - Principles of Marketing	3	MKTG 3230 - Fashion Fundamentals	3
MKTG 3215 - Consumer Textiles	3	MKTG 3202 - Consumer Behavior	3
MKTG 3220 - Fashion Merchandising	3	MGMT 3050 - Business Analytics	3
MGMT 3310 - Legal Environment of Business	3	CSCI 3700 - Enabling Business with Information Systems	3
Fall Total	15	Spring Total	15

SUMMER JUNIOR YEAR (6 credits)
Summer Semester	Credits
MKTG 4221 - Fashion Merchandising Study Tour	3
MGMT 3100 - Production/Operations Management	3
Summer Total	6

SENIOR YEAR (28 credits)
Fall Semester	Credits	Spring Semester	Credits
MKTG 4250 - Fashion Advertising and Promotion	3	MGMT 4910 - Strategic Management	3
MKTG 4261 - Merchandising Internship	3	MKTG 3225 - Apparel Product Analysis	3
FNCE 3220 - Business Finance	3	MKTG 4240 - Visual Merchandising	3
MKTG 4619 - Marketing Research and Analytics	3	MKTG 4255 - Merchandise Planning and Buying	3
MKTG 4910 - Marketing Management	3	Elective	1
Fall Total	15	Spring Total	13

TOTAL = 120